Commercialization Leader, Disruptive Printing

Commercialization Leader, Disruptive Printing



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Job details

2019-02-28 13:15
Business Management

Job description

Report line:

  • Reports to the Vice President Global Product Management

Job Summary:

  • This position is responsible for devising and executing go to market strategy for a revolutionary package printing system developed specifically for high growth markets.


  • Perform detailed market analysis in China on use cases, pricing and go to market
  • Conduct VOC, market segmentation, and create value maps and business case financial screens. First in China then other developing markets.
  • Develop go to market strategy (channels) for rapidly and profitably gaining maximum market with a revolutionary digital product
  • Devise and implement easy to use customer payment processing by leveraging ubiquitous commercially available payment systems in China (WeChat, AliPay, etc.)
  • Work with commercial operations in China (and other developing countries) to set up customer onboarding, service, and support process in a simple, low cost way
  • Work with operations team in China to set up low cost fulfillment process to get printers to customers in a simple, low cost way
  • Lead digital thought leadership marketing to increase target customer interest in the switching from decades old manual hot stamp technology to revolutionary digital package printing
  • Engage freelance writers to generate relevant marketing content on benefits of digital package printing aimed at target customers currently using hot stamp technology
  • Continuously perform digital marketing activities for organic and paid search on China-specific search engines (Baidu, Alibaba, etc.)

Required Education, Knowledge, Skills and Experience:

  • Must be hands-on and detail-oriented but also able to see the big picture. Must be interested in understanding the world from the customer perspective. Will need to be a quick study and self-starter operating in a startup-like environment. This person will be high energy and able to handle conflict. Will be an independent worker, capable of operating in a fast-moving, ever changing environment and able to effectively deal with difficult situations.
  • 2 years of Marketing/Product Management. Startup experience a big plus
  • BS or BA Degree in Engineering or Business. MBA preferred
  • Fluent in spoken and written Chinese. Knowledge of local Chinese dialects is a plus
  • Strong command of written and oral communication in English
  • Well versed in ubiquitous Chinese digital consumer ecosystems (Baidu, Alibaba, WeChat/Tencent, etc)
  • Experience in digital marketing and/or ecommerce a big plus

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