Product Category Specialist

Product Category Specialist

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Job details


Zhongshan
2019-11-04 17:35
29242
Product
Consumer Electronics

Job description


Job Description

TitleBrand Development Specialist / Leader

- Based in Zhongshan

Role and Responsibilities:

Brand Category Data Management, Brand Category Development, Brand Category Solution (Marketing), Brand Category Quality, Launch Quantity Forecasting

KPI:

Brand Category Data Management SLA Compliance, Brand Category Development SLA Compliance, Brand Category Solution (Marketing) SLA Compliance, Brand Category Quality SLA Compliance, Launch Quantity Forecasting SLA Compliance.

JOB Information:

  • Responsible for defining, developing, and implementing the brand strategy for specific products, product lines, lines of business on a company-wide campaign basis.
  • Applies consumer insights and market intelligence to the process of developing approaches to linking a brand identity to the company and its products.
  • Collaborates with business units, regions, and channels to understand their market needs and links brand positioning to maximize customer loyalty and connection to the product and company.
  • Establishes and executes brand strategies and programs to achieve commercialization, profitability, business growth and market share objectives.
  • Partners with cross-functional teams to lead brand planning efforts and develop brand personality in conjunction with marketing, product marketing, product management, market research and marketing communications functions.
  • Selects, develops, and evaluates personnel to ensure the efficient operation of the function.

Critical Core Competencies:

  • Loving music, creative, energetic, and challenging, a team player.
  • Rich experience in Audio industry is much preferred, has the industry knowledge.
  • Excellent English (native speaker).

Education and Qualifications:

  • University above; Bachelor’s degree with major in electronics is preferred.
  • Over 5 years working experience.

Qualified and interested Parties please apply with your CV and latest salary in Word format to anne.xu@morganphilipscn.com.

Please note, that while Morgan Philips welcomes and appreciates all candidate response, volume of replies allows us to respond to short-listed candidates only. Resumes are collected for recruitment purposes only.

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