APAC Marketing Manager, Polymers

APAC Marketing Manager, Polymers



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Job details

2019-06-18 11:54

Job description

APAC Marketing Manager, Polymers

Report to:
Asia Commercial Director

Department: Polymers

Location: Shanghai Downtown


The key responsibilities of this role include but are not limited to the following:

  • Develop and execute the marketing plan for assigned market segments in collaboration with Sales, Operations and Technology.
  • Provide daily direction, assess performance and development needs of direct reports; train, coach and mentor employees (may or may not have direct reports).
  • Leverage cross functional or other available resources to analyze market data and insights, and make recommendations to senior marketing leadership.
  • Either on their own or in conjunction with marketing specialist, conduct detailed primary and secondary market research relative to assigned segments.
  • Uncover full value potential for products in the segment and establish key areas of differentiation relative to in kind and next best alternative competition.
  • Develop product launch plan and support Commercial teams with product launches.
  • Distill and communicate customer feedback, especially regarding product performance and pricing, and builds plans to address gaps.
  • Develop recommendations for market penetration, new market identification, and opportunities of unmet needs based on market segmentation, global supply/demand and trend analyses.
  • Bring recommendations to senior marketing management for discussion relative to position in innovation portfolio.
  • Support Marketing Communications in the execution of social media, PR, website content and trade show strategy to drive growth in assigned markets.
  • Analyze customer and competitive data, along with macro drivers.
  • Prepare reports providing results of marketing research and analysis.
  • Stay current with changes and developments in customers’ businesses and products through direct engagement with customers and commercial team.
  • Keep track of the key developing trends, including competitor activity, analyze and understand the impact to the business, and identify the new market opportunities.
  • Develop communication relationships with downstream customers and utilize their voice to help build key trends and needs beyond our direct customers.

Experience and Education Required:

  • Minimum of 8+ years of experience in technical marketing or business development roles in the chemical industry or an industrial business, Polymers value chain experience
  • Strong collaboration skills with proven track record of working effectively with R&D, Corporate Development and Commercial sales teams in a global organization
  • Ability to think strategically and analytically
  • Ability to capture relevant complex data and analyze the same
  • Ability to understand and manage pricing dynamics / drivers
  • Commercial selling experience
  • Approachable personality with excellent verbal & written communications skills
  • Excellent computer skills, especially PowerPoint, Excel, CRM et

Education, Certifications & Licenses

  • Undergraduate in chemical science or engineering.
  • MBA will be highly preferred
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